The power of the Coupon

You have your own business and you want to find ways in which you can differentiate your service and product offering. With so much competition, how do you get your business to be in the spotlight, how do you get ahead of the game?

First and foremost you can create a product that is unique like an i-phone, a little bit expensive I would have to say!

You could find a money bags backer to put millions into advertising your products, again not really that realistic is it! A great idea you see a few really innovative businesses doing when they have lots of money to play with is to create a unique shopping experience around your brand; open a bunch of stores in many different highly trafficked destinations like shopping malls and lifestyle centers. A great example of this is the body shop.

Funny that the last point corresponded to a previous article where we talked about online marketplaces, again if you want to sell your product online don't do it from just your own website, put your products and business into as many marketplaces as possible!!!

I want to tell you a little about another great way to get your business out there...COUPONS.

Coupons can get your businesses name out there as you are giving great deals away and offering a limited deal which creates a hype around your business and products. Coupons do the following:

  1. Create a hype around your product.
  2. Offer people an easy affordable way to try out your product / service to see if it is for them, also encourages them to use your business over your competitors.
  3. You can limit the amount of deals you give away so that you make sure you are not crashing your business.
  4. Show your existing customers that you care about them as well as the profit you are making from them.

An easy affordable way to put your business into the spotlight and sell more products.

Freethegreenmonster.com has a great coupon creation tool for business, sign up for your month free trial and create a coupon and see what it does for your business.

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