The Online Marketplace

When we open a store in the physical world, very rarely do we look to place that store outside of a shopping mall or public thoroughfare, we look for shopping malls, public foot traffic and community meeting places to gain the most exposure for our products. Why then when we open our store online would we think any different. People might argue that search engines are our shopping malls but search engines are our world not places to direct us to buy things. Google and its friends (yahoo / bing) clutter us with information rather than offer us a merchant that is selling what we want or allow us to have a neat organised and enjoyable shopping experience, No for this we as customers demand and have proven to crave online marketplaces.

To name a few we have Amazon.com, oh yes they are a marketplace, ebay, bidorbuy (south african), etsy.com (handmade goods), freethegreenmonster.com (small businesses) and social / shopping sites like fab, pinterest and thefancy.com.

What all of these places have in common is that they allow a business to easily sign up and sell their goods to the massive audience of shoppers these platforms offer, rather than the business relying on their own marketing and card handing out efforts to help potential customers find their stores.

The more places you sign your business up to the more exposure you will get. Obvious? Yes it is! but if you sign up to a couple of these sites, perhaps all of them, you will really get your name out there in a big way you may be able to start the viral spread of your products and be able to take you business to the next level.

So rather than wasting your money and energy developing a massive site to sell your products on, sign up to multiple marketplace sites, its the place to be!

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